Jim Richmond, Vice President, Marketing of C Spire spoke to the Rotary Club of North Jackson at the Club’s June 23, 2020, meeting. Mr. Richmond joined what was then Cellular South in South West Mississippi in 1991. He is a graduate of Mississipi State University. He serves on the Mississippi State University Foundation board and the boards of several Banks and financial institutions. He and his wife Jennifer have two daughters, one of whom is in Medical Schools at UMMC and the other is affiliated with Clinton Public Schools.

Richmond commented that C Spire is a heavy user of Online systems that permit many of its employees to work remotely even in “normal” times. He said that C Spire has multiple lines of business:

• Wireless Division which was started in 1988 as Cellular South. Prior to entering the mobile communications business, the company had a landline business that was formed in 1950. The wireless division has footprints in Mississippi, Memphis, and Mobile. The company is convenience focused and is offering appointments, curbside service, and self serve web options available to clients. The wireless business unit is working on 5G service which is in progress. C Spire currently has some 5G sites in operation The company is the largest privately held wireless company in the US. 

• Business Division with offices in Hattiesburg, Mobile, Birmingham, and several Tennessee cities.  It focuses on Mississippi, Alabama, and Tennessee. The business division has customers in 38 states. It has a large variety of offerings, including VOIP, cloud data storage, premier hardware offerings, and acts as a consultant to its customers. The business division is highly ranked nationally as a premier service provider to its IT customers.

• Home Division which was created in 2013,  provides service to 23 Mississippi cities and will expand to Alabama in July. It offers gigabit fiber, Mesh wifi, and has a dedicated blue shoe crew.

• Other areas in which C Spire is involver are:

  • Health where the company launched a telehealth application for physicians to use in2019. This was expanded in 2020 to permit consumers to contact  UMMC to schedule a COVID-19 test. The best example of this application was when it was launched to use to schedule tests at the Mississippi State Fairgrounds in the Spring of 2020.

  •  The Tech Movement with

    • Basecamp Coding Academy

    • C3 Coding Challenge

    • Software Development Pathway

These are aimed at creating more people with coding and programming skills

• C Spire is part of a Rural Broadband Consortium that is working to expand the availability of internet technology to rural areas

• The Mission Network (Mississippi Optical Network)  is a network that connects research institutions in Mississippi with other similar institutions throughout the country. It offers 100-gigabit connectivity to participants.

• C Spire Foundation

  • Founded to focus on STEM initiatives, education, digital literacy, and workforce development

  • Provided scholarship funding to the 8 Mississippi Universities

  • Supports numerous STEM activities in Mississippi to help increase the pursuit of computer science in the state. These include, for example,  the basecamp coding academy, the Mississippi Children’s Musem Science Fest, and The C Spire Coding Challenges

When COVID-19 struck, C Spire was prepared. The company already had plans in place to deal with hurricanes, tornadoes, etc. Many of their representatives were already working remotely. Richmond said that his marketing personnel were already dispersed throughout their service area. The management team conducted daily update calls to check on personnel, network status, COVID trends, and other issues. C Spire has some 1705 employees so they had to make preparations for those not already doing so to work remotely. These update calls have now decreased in frequency to 3 days per week compared with the all-day calls on Saturdays at the beginning.

C Spire Cares is the initiative that the company has developed to help its costumers during the pandemic. The saying is that “our network has you covered.” People working from home, increased demand for video streaming service, etc had tested the network., but the network has performed. The company increased its access to streaming services by 50% to help its customers. 

CSpire developed Pop-up hot spots to allow students in underserved areas to continue schooling with the libraries and other access points shut down. The objective was to Keep America Connected. This program gave customers more time to pay bills and waived overage charges. During this time the business division representatives increased their consultant roles to their customers.

The company achieved sales records daily during the first part of the COVID shutdowns. It focused on increasing safety measures for employees and customers. At some locations, the installation representatives had to FaceTime the new customers and guide them through the installation of their new hardware.

CSpire also became internally focused during this period. They were concerned about the health of the employees. They initiate an internal Morning Show three or four days a week and also used direct emails to the employees and workplace posts. They also formed a safe return to the office team to plan for getting people back to their offices.

What’s Next?

• Things are different now than they were before the pandemic struck.

• C Spire will look for new opportunities. 

• They will have a press conference on July 16 announcing the expansion of their home service into Alabama with service to begin in the fall.

• The company will look for new initiatives in:

  • Health

  • Universities

  • Expanding its service area

We thank Richmond for his presentation and for the very good work that C Spire does. The following photo is from his Linked In profile:

Dr. Jones is a 1994 graduate of Millsaps College where he studied Molecular Biology. He is a 1999 graduate of UMMC. Following UMMC did his residency at the Carolinas Medical Center (CMC) which was followed by a fellowship at CMC and MS in Public Health Coursework at University of North Carolina Charlotte. He remained on staff at CMC until 2011 when he returned to UMMC. 

With respect to COVID-19, Dr. Jones said that in December 2019 & January 2020, UMMC recognized that COVID-19 was coming to Mississippi and that they needed to be prepared to deal with it. In late January, the COVID -19 team was mobilized. By early March the clinical response was set up. They recognized that the virus is highly contagious and that it needed to be contained to protect both the patients and medical staff. They established a 3 level approach to addressing the Virus:

• Level 1 - Conventional - continue with normal operations

• Level 2 - Contingency - not normal, but also not substandard operations

• Level 3 - Crisis - likely substandard operations 

The team saw the crisis in New York City and Washington State and about to happen nearby in New Orleans and recognized it would soon be in Mississippi and all over the US. At that point, Mississippi was 2-4 weeks behind the rest of the US. All elective and urgent procedures were canceled. Telehealth was extended to provide care to patients.

Post spring break, any employee who had traveled to high-risk areas were considered to have been exposed and was quarantined for 14 days. The labor pool was re-deployed to contend with the virus. The team focused heavily on the supply chain. Items that were normally readily available, were suddenly in short supply. UMMC was fortunate in that based on the 2009 flu epidemic experience, it had sufficient ventilators. They had also learned that the patient rooms had to operate in a negative pressure environment to prevent spreading the virus. COVID units and COVID staff members were designated. 

UMMC developed a COVID-19 test in 2 - 2 1/2 weeks. One of those tests has a 49 minute turnaround time (TAT) and the other a 6 hr. TAT. These tests have helped make testing more available and more widespread in Mississippi. 

As time passed this spring UMMC has developed protocols for making ethical, potentially end of life decisions. The team has focused on planning for a 30-month response to the virus in the event an effective vaccine isn't developed. At this point, nearly 10 weeks into the process, no UMMC healthcare workers have been contaminated with the virus due to the procedures and processes that have been developed. The system is now considered to be reliable and reproducible. The result of the stable process is that on 28 May, UMMC resumed performing urgent procedures. Elective surgeries were resumed one week later, and now they are back to normal operations, except there are still 60 patients in the COVID Unit. The maximum was 80.

We thank Dr. Jones for his presentation and for his service to the citizens of Mississippi. The following photo is from his faculty profile. 

Dr. Scott M. Crawford, a Livable Cities and Disabilities Advocate, spoke to the Rotary Club of North Jackson at the club’s June 9, 2020, meeting. Dr. Crawford received his undergraduate education at Millsaps College and his doctorate in clinical psychology from the University of Southern Mississippi. Following the completion of his Ph.D., he pursued a Post Doc at the University of Miami. In 2002 he was diagnosed with an aggressive form of Multiple Sclerosis and has been dependent on a motorized wheelchair for mobility since then. He is the past Chair of the Mississippi Coalition for Citizens with Disabilities. 

The title of Dr. Crawford’s presentation was “Building Livable Communities for All.”  He focused on what Jackson needs to do to become a city that is livable for all of its citizens, including those with disabilities. Key points in his presentation were:

• Accessible affordable integrated housing

• Universal Design

• Welcoming to people of all backgrounds, abilities, and income levels

• Citizens don't necessarily need a car to live if the city has Transit-Oriented Development with Rent Controls.

Crawford said that because he lives on a fixed income, he cannot afford to rent housing and was forced to purchase one. He pointed out that 26% (61 million) of Americans have a disability so his situation is not unique. In Mississippi, the disability rate is 33.5% or over 1 million people. Disability includes limits on mobility, cognition, living independently, seeing, and the ability to care for themselves. Further, 17.5 % (525,000)of Mississippians have “serious difficulty walking or climbing stairs.” The rate in the US is 12.9% (30 million). He encouraged his audience to think of themselves as “temporarily able-bodied.”

Crawford showed an aerial view of his neighborhood and told the club why he bought his home there. He showed his house and the fact that he could get to a grocery store, bank, one bus stop, and two pharmacies in his wheelchair.

Discussing the lack of wheelchair accessible housing, he pointed out that that:

• It is an obstacle to community integration

• Due to that lack many people cannot rent because they’d be priced out over time because of their fixed income limitations.

• People resort to buying existing homes and retrofitting them to make them wheelchair accessible.

• Retrofitting older homes is often difficult and expensive due to the need for wheelchair ramps, the need to widen doorways, and kitchens in older homes are often small and not wheelchair friendly as are bathrooms.

These were the problems Crawford faced when he purchased his Fondren home. He showed a photo of his Fondren home 

The answer to these accessibility problems is using “Universal Design” to build for access by all people. The benefit is that  it “allows people to Age-in-Place and have a welcoming home for all.”

Crawford showed an example of accessible housing; the Lakeshore Foundation Cottages in Birmingham, AL which are designed to be accessible.

Crawford then switched to transit. He said that community integration depends on transit. His point was that the cities and their citizens need to:

• End stereotyping of transit users - Transit is not just a “last resort” for the “poor”, disabled, and elderly.”

• Recognize:

  • that younger professionals seek out transit-friendly communities.

  • Retirees want alternatives to driving

  • Commuters want to avoid stress and enhance their quality of life.

He gave a commute from South Jackson to Tougaloo College as an example of an existing commute that is 16 miles and takes 21 minutes by automobile. By public transit, it takes 3 bus routes and nearly 2 hours if the buses connect.

His next point was that housing needs to be linked to transit with accessible sidewalks where today the City of Jackson has not provided them or required developers to install them forcing people into the streets. The costs of inaccessible streets are:

• Social isolation: Feeling like one is under “House Arrest.”

• Increased dependency on others and paratransit.

• Lack of Productivity (Access to schools,  jobs, etc.

• Societal segregation by class and ability

• Pedestrian fatalities

The solution is to build complete streets that are safe for all users. Examples are the Metro Parkway in Jackson, Mission Street in San Francisco, streets in Nashville, TN, and Capitol Street in Jackson. “Complete streets make a community safer for everyone, not just people with disabilities. Cities should create a livable community from the beginning.

Crawford’s suggestion was that Jackson and other cities need to upgrade their transit systems. The best solution is light rail, but it is more expensive. Bus Rapid Transit is an option. Examples of these solutions are Dallas Area Rapid Transit (DART) and Arlington, VA’s Bus Rapid Transit (BRT). New building should be along existing transit corridors as is being done in Nashville, TN.

His policy summary is that creating livable cities involves:

• Building using Universal Design principles.

• Connecting existing housing to transit via:

  • Complete Streets

  • Electric BRT vs. Light rail, plus neighborhood circulators

• Target new housing along transit corridors

• Ensure some rent-controlled and lower-income units in all developments.

• It will take cooperation and financial incentives.

Crawford then repeated his advice “Think of yourselves as the “Temporarily Able-bodied.”

He then quoted anthropologist Margaret Mead, “Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it is the only thing that ever has.”

We thank Crawford for his very thought-provoking and insightful presentation. He is shown below during his presentation.

Per Alexander, a community foundation is a platform for building community and enhancing the quality of life of its residents. It is a place where donors can connect with causes they care about and create a lasting legacy. The CFM is a tax-exempt public charity created by and for the people of Mississippi. It serves 22 counties in central and southwest parts of the state. The CFM was first organized in 1994 with a gift of $200,000. Today it has more than 275 funds and $60 million in charitable assets. The first community foundation was established in Cleveland, Ohio in 1914. There are more than 800 community foundations in America and 7 in the state of Mississippi. 

A community foundation has three special features: personalized service, local expertise, and community leadership. Community leadership involves disaster relief and recovery,. For example, Community foundations have mobilized more than#312 million is Covid-19 relief since the beginning of the pandemic. In Mississippi, there is the  Community Response & Recovery Fund formed in partnership with Volunteer Mississippi to pool donations from corporations, foundations, and individual donors. To date, $500,000 has been raised and will be deployed statewide to the other community foundations and other partners. Donors to this fund include the Robert Wood Johnson Foundations, the Walker Family Foundations, Arnold Ventures LLC, Atmos Energy, and countless Mississippians. Community leadership also includes place-based grantmaking. For Example, at CFM, the John F. and Lucy E. Shackelford Fund is a bequest of almost $9 million designated to make permanent enhancements for downtown Jackson. Since 2017, the Shackelford Fund has granted $2.25 million to a range of projects including the Museum of Mississippi History, the Mississippi Arts Center, Thalia Mara Hall, the Art Garden of the Mississippi Museum of Art, Capital Street lighting, Greenwood Cemetery, and other similar projects.

The CFM provides a variety of tools for building communities. Available charitable funds include unrestricted funds, field of interest funds, designated funds, and donor-advised funds. Funds can be created in any of these categories by an initial commitment of $25,000. The funds can be created with a wide variety of assets. 

Alexander closed her presentation with two simple thoughts:

• Community foundations are among the fastest growing and most accessible forms of philanthropy in the United States today

• “Don’t let anyone else hold the pen.” attributed to Harley Davidson

We thank Alexander for her presentation and for her service to the citizens of Mississippi. She is shown during her presentation to the club.

We thank Officers Smith and Younger for their service and their commitment to the City of Jackson. They each received a certificate, gift cards to Kroger,  The Corner Market, and the Manship Wood Fired Kitchen as part of their recognition. Shown from left, Precinct 4 Commander Tyrone Buckley, Deputy Chief Tiny Harris, Rotary President Greg Campbell, Officer Younger, Officer Smith, Steve Orlansky, Rotary member and Police Chief James Davis.

The Rotary Club of North Jackson also honored Jackson Police Department Precinct, 4 Officers, Tuesday, June 2, 2020, with meals from Aplos Restaurant. Shown from left with the meals are JPD Precinct 4 Commander Tyrone Buckley and JPD Deputy Chief Tiny Harris.