Rochelle Hicks, Executive Director of the Mississippi
Tourism Association (MTA) spoke to the Rotary Club
of North Jackson at its August 16, 2016 meeting. The
subjects of Ms. Hicks presentations were the import-
ance of tourism to the State of Mississippi and how
the MTA works with Visit Mississippi to increase tour-
ism in the state. The goal of MTA is to serve as the
statewide voice for all segments within the hospitality
industry and to ensure the travel and tourism industry
receives adequate attention on all legislative matters.
Ms. Hicks stated that  "As the 4th largest private sector
employer in Mississippi, our thriving industry accounts
for over 85,000 direct jobs. In 2015, 22 million people
visited our state and spent $6.1 BILLION dollars. " As
she said, this is "BIG BUSINESS." She is shown in the
accompanying photo (center)  with Rotarians Uriel
Pineda (left) and Dorsey Carson (right). We thank Ms.
Hicks  for her very interesting and enlightening present-
ation and wish her well in achieving her goals.