Eddie Woods, Sr. Vice President, Partner, Director of Integrated Marketing Strategy with the Ramey Agency in Jackson spoke to the Rotary Club of North Jackson at the Club’s January 22, 2019 meeting. The subject of Mr. Woods’ speech was digital marketing for 2019. It was entitled “Big Data, Why it Matters and How to Use It.” In the speech, he discussed how marketers obtain and use data, principally data on the Internet, on consumers and other potential buyers to target their marketing campaigns. These data can come from previous purchases, memberships in organizations, demographic data and other such sources such as emails, letters to editors, social media, etc.
We thank Mr. Woods for his very interesting and timely presentation that left the audience enlightened and some of them somewhat concerned. He is shown in the following photos with club member Bob Potesky, who introduced him before his speech and with club president Anna Powers following his speech.
