Bruce Deer, CEO of Trilogy Communications, a coaxial cable manufacturer located in Pearl, MS, spoke to the Rotary Club of North Jackson at the club’s November 30 meeting about innovation. Deer is an Electrical Engineering graduate of Mississippi State University with a Masters in Engineering from Southern Methodist University. He has had extensive experience in the technology field and is a frequent speaker on Innovation. He served Trilogy as a consultant before becoming CEO. 

In his presentation, Deer cited advances in computing over the past 50 years, starting with a Hollerith card which was an elementary storage device used to store information and input it into early computers to the first PCs, to mobile phones (in particular the Blackberry and iPhones), and SD cards which can hold up to 256 GB of data. He commented that a 256GB SD card holds as much data as a stack of punch cards 300 miles high.

Deer also cited developments such as technology linking brokerage houses in Chicago with ones in the metropolitan New York area. Another example was the development of mapping technology that we now know as Google Maps. which ultimately utilized technology from 17th-century tapestries.  His bywords were “just because someone says it can’t be done, give it a try” and you may be successful.

Deer is shown in the following photo with club president Uriel Pineda following his presentation. We thank him for speaking to our club and for his work preparing our students to become innovators.